Service

Sales & Branding

PST’s Sales and Branding resources offer you:

  • Key Account Management
  • Sales & Merchandising
  • Brand Building

 

Key Account Management

Our Key Account Managers take charge of a brand as if it’s their own – they become personally invested in its success. They make it their business to know a brand’s DNA, build long-term strategies for its sustained success, and to execute these strategies with excellence.

Overall, our Key Account Management is informed by PST’s global experience and local knowledge. Our global experience empowers us to employ the latest trends in

  • negotiation techniques,
  • rebates and promotional spend,
  • trading terms,
  • listing activities, and
  • sales analysis to the benefit of your brand.

We apply these expertise using our intimate knowledge of local business conventions and seasonal shopper behaviour.

Sales & Merchandising

Irrespective of the market channel, region or consumer group we target, our ultimate goal is to be no. 1 in Sales and Merchandising.

In pursuit of this goal, we employ a simple yet highly effective strategy: we secure the best

  • price,
  • presence,
  • placement, and
  • promotions

for your brand. A message which is cascaded to the entire sales force.

We service the entire trade universe, in every corner of the country – from formal retail and wholesale, to forecourts, hotels, restaurants and catering, pharmacies and the quickly developing informal trade (including vendors and kiosks).

We use our intuitive knowledge of the varied consumer needs of the people of Botswana, to apply the correct route-to-market solutions to your products to ensure they get the best opportunity for growth. Similarly, our home-grown expertise allows us to employ the merchandising techniques best suited to our localised consumption patterns. We live the slogan ‘Putting your brands in customers hands’.

Brand Building

We know the importance of brand building. While we get you the best presence in store, we also ensure that your brands are presented in the best way possible. We pride ourselves in all above, below and through the line efforts used to effectively keep your brands top of mind.

This is anything from in store marketing, promotions, truck branding, event participation and more! Because excellence in distribution means little without excellence in awareness and sales.

Discover how PST can turn Botswana’s growth into your growth.